With more than 90% of Derbyshire Dales businesses employing less than 10 people, small businesses are the lifeblood of the local economy.
Taking place on one of the busiest shopping days in the year, the aim of the Small Business Saturday UK campaign is to encourage people to 'Shop Local' and support small businesses in their communities.
For a 12th year, the District Council has introduced free parking after 2pm at its car parks throughout the month of December to boost the local economy - and is using its communications channels to get right behind the national campaign to support independent businesses by encouraging people to Shop Local this Christmas.
Small Business Saturday coincides with a number of local events in the beautiful Derbyshire Dales, including the annual Matlock Victorian Christmas Market, organised by the Town Council, which the District Council hosts free of charge in its award-winning Hall Leys Park.
A District Council spokesperson said:
"As evidenced by our support for the small business community during the recent floods, we’re getting right behind enterprises here in the Derbyshire Dales – and helping to create a thriving local economy remains our top priority.
“Shop Local is our message to all residents and our free parking initiative is designed to boost local shops and businesses, not only on Small Business Saturday, but throughout the whole of December.”
The free parking initiative comes on top of residents’ parking concessions that allow local people to park free every day of the year up to 11am and after 4pm. The residents' free parking permit is posted out annually to every household in the district.
- Any Dales small business with special plans for Saturday is urged to contact the District Council via email at email@example.com