Launchpad delivers delicious vision

Only a year after launching, the couple behind Peak District Deli are realising their delicious vision of creating a new, innovative and exciting independent business selling high quality local produce.

Back in November 2017 Ralph and Lauren Wilson (pictured) sought assistance from Growing Rural Enterprise Ltd (GRE), part of the Sheffield City Region Launchpad Project part funded by Derbyshire Dales District Council.

At that time only the idea, vision and name of the business existed, but within two months, after attending various business support sessions covering a wide variety of topics such as cash flow analysis, product photography, social media and marketing, the couple had been nominated for Best New Start-Up in the annual Launchpad Awards.

Said Ralph:

“We've received great support from GRE and highly recommend them. They have a real understanding of what it's like and what's needed to grow and develop a rural business, and have really helped us get our feet off the ground, and keep them there!”

Peak District Deli offers simple online shopping with delivery, alongside pop-up food experiences and private dining. The focus is on delivering delicious high quality, high welfare food while supporting the community and safeguarding the environment.

Said Lauren:

“We've seen a really positive reaction from a wide range of people. Our pop-up supper clubs have proven to be really popular, with two Christmas dates selling out in August and September. We've helped lots of families and friends enjoy their special occasions with our private dining and event catering, as well as seeing our online deli go from strength to strength.

"We anticipated that tourists would initially make up the majority of our deli orders but, in fact, local residents are choosing to shop with us on a regular basis. It was always really important that our shop was accessible to local people, so one of the most satisfying things for us is seeing our customers coming back to us again and again.”

Looking ahead, Ralph and Lauren, who live in the Peak District with their two year-old twins, want to bring the best food and drinks - and gifts too - together in one, easy to use and secure online shop with home delivery.

Ralph added:

"Offering convenient, responsible, ethical and great quality shopping is what we are all about, while at the same time supporting and promoting the terrific Peak District producers we partner with."

Growing Rural Enterprise offers free support to people in the Derbyshire Dales thinking of starting a business, new businesses registered but not yet trading and businesses trading for up to 24 months who need help with their growth plans.

GRE's Julie White said:

"Ralph and Lauren are a first class example of how ambitious entrepreneurs with a clear vision can set up and run a successful new businesses.

"We have been delighted to be part of their journey as part of our overall aim to increase economic growth and job creation through fostering the development of new businesses able to survive longer term."

  • For more information about the SCR Launchpad service in the Derbyshire Dales email or visit:
  • The SCR Launchpad is being delivered through a collaboration of the City Region’s local authorities and business support organisations, led by Barnsley Metropolitan Borough Council’s business support arm, Enterprising Barnsley

European Structural and Investment Funds

The project is receiving up to £26,700 of funding from the European Regional Development Fund, part of the European Structural and Investment Funds Growth Programme 2014-2020. The Department for Communities and Local Government is the managing authority for ERDF funding through the Growth Programme, funds established by the European Union to help local areas stimulate their economic development. By investing in projects the funds will help to support innovation, businesses, skills and employment to improve local growth and create jobs. For more information visit


Only a year after launching, the couple behind Peak District Deli are realising their delicious vision of creating a new, innovative and exciting independent business selling high quality local produce.

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