The five towns of Ashbourne, Bakewell, Darley Dale, Matlock and Wirksworth are once again spreading the Fairtrade message by asking the Derbyshire Dales to stand up for farmers.
The theme of this year's Fairtrade Fortnight, which runs until 13 March, is "Sit down for breakfast, stand up for farmers".
Matlock Fairtrade Group organised breakfasts at two local schools - Tansley Primary and Matlock St Joseph's Catholic Primary - and are looking forward to a Late Late Breakfast finale at the Imperial Rooms on Sunday 13 March 6.30-8.30. Email matlockfairtrade @gmail.com for more information.
The Darley Dale group meanwhile is busy organising Fairtrade breakfasts at different venues around the town - and there's a daily morning treat at the Whitworth Tea Shop at 9.30am.
After breakfasts last week at Tall Trees, the Church Inn, St Elphin's Park, Dale Road Methodist Church, Darley Dale Primary School and Wensley Reading Room, more are planned this week at Churchtown and Darley Dale primary schools, the MENCAP Centre and Hackney Methodist Church.
In Wirksworth a Fairtrade Breakfast Cafe event took place at the town's Farmers' Market last Saturday morning.
In Ashbourne, where eight cafes offer a selection of ethically-sourced foods and drinks, the town's supermarkets are stocking a wide variety of products. Fairtrade displays are also up and running at Ashbourne Library and at the District Council's Ashbourne Leisure Centre.
Stuart Green, chairman of the Ashbourne Fairtrade Town group, said:
"We can all support farmers and workers to put food on the table for their families by having a Fairtrade breakfast. When people are paid a fairer price, they can have more control over their lives when times are hard, and worry less about how they will feed their families.
"We can help farmers and workers in developing countries by using some of the many Fairtrade products available for our breakfast such as tea, coffee, hot chocolate, fruit juice, muesli, bananas, jam, honey, marmalade, and sugar."
Councillor Mrs Irene Ratcliffe, the District Council's Fairtrade representative, said:
"The important message behind the many breakfast events that are happening across the Derbyshire Dales is that we all have a role to play in looking after the food we love and the people who grow it. Farmers in developing countries desperately need our support and, as a group, we urge people to buy products carrying the FAIRTRADE Mark. This is something that unites all Fairtrade supporters, bringing together retailers, manufacturers, producers and consumers."