Residents across the Derbyshire Dales are getting a £25 surprise - thanks to their recycling efforts.
Already 15 Dales householders have been presented with £25 by Derbyshire Dales District Council in a project that encourages local people to recycle more.
Latest official recycling figures from the Rural Services Network show that the Dales is one of the best recycling districts in the whole of England - and recycling and composting rates have rocketed to 56% of all household waste since Serco took over the District Council's household collection contract two years ago.
Every week a Dales household - selected at random - wins £25 if their recycling and food containers are being properly used.
Winners so far have included Ann Edge of Darley Dale, Andrea Harrison of Alport, Patrick Repton of Wirksworth, Georgia Wilson of Ashbourne, Paul Brown of Youlgrave, Sandra Underwood of Wirksworth, Linda Newton of Over Haddon, Richard Fraser-Smith of Two Dales, David Hoyle of Tideswell, Jennifer Holmes of Matlock, Pat Edmonstone (pictured) of Ashford in the Water, Charles Hallows of Calver, Jean Dicken of Flagg, Peter Stocks of Curbar and Alison Hall of Bakewell.
To fund the new project, the District Council is providing cash to match the £3,600 a year contribution made by Serco as part of the waste and recycling contract, which runs until 2020. It means £7,200 is up for grabs every year for local residents and community groups.
In addition to the weekly household reward, £6,000 is available every year in a new Community Grant Fund, with applications welcome from Derbyshire Dales community groups. A maximum of £1,000 will be awarded to each applicant to help fund environmental and recycling projects.
Chairman of the District Council's Environment Committee, Councillor Steve Bull said:
"It's really pleasing that the recycling message is hitting home across the Derbyshire Dales. Some of our recycling winners don't quite believe us when we tell them they have won £25 - but we think it's important to make recycling a priority for the 33,000 households we collect from weekly."