A strong visitor economy is important to the economic health of the Derbyshire Dales. Generating an estimated £315m in visitor spend, it provides employment, offers business opportunities and helps sustain local services – but there is room for growth.
To grow the value of the sector visitors need to be encouraged to spend more when they come. Promoting the special qualities of the Dales, improving the visitor 'welcome', providing better experiences and working towards a higher value visitor offer will help achieve this.
This plan takes its lead from the District Council's Economic Plan. Drawing on the area's distinctive rural offer, proximity to urban markets and already high visitor numbers (relative to other Derbyshire districts), the aim of the plan for the period 2015 -2019 is to develop a higher value visitor economy in the Derbyshire Dales.
Download the DDDC Visitor Economy Plan 2015 -2019 [PDF 2.4MB]